Unit 1

Media effects - how a media product have an impact on the audiences behaviour. Regulations - rules enforced by the law across a variety of media platforms to protect audience and manage the rights of media content.  

Conglomerate company - company which owns subsidiaries. Subsidiary - a company which is controlled by a conglomerate. Independent - is free from conglomerate ownership e.g Warp films.  A product which has been created by a independent company, Warp films, This is England. Synergy - when you choose the most effective method of marketing, using your subsidiaries to maximise success of a brand.

RAJAR: Radio Joint Audience Research  DAB - Digital Audio Broadcasting  DTV - Digital Television - smart tv BARB - Broadcaster's Audience Research Board - Identify (Pass/E) - Explain (Merit/ C+/ B-) - Justify/ Evaluate (Distinction/ D*-A/A*) Question 1a: DAB is Digital Audio Broadcasting. An advantage of this is that as it is a radio it can pick up more signals than an analogue radio for the signals as they are more compressed meaning there is more space for signals due to the technology being more advanced.  Question 1b:  One reason why listening to the radio via apps is more popular than listening it via digital television is that is more portable, meaning that people can listen to it when they are out and stream it at anytime. Another reason for this is that you can listen to different genres of music, because of the amount of apps available.  Question 2a: BARB stands for Broadcaster Audience Research Board. This organisation collects data to show the viewing...

Identify 4 media industry terms associated with cross media production (4 marks) Synergy - making sure the best method of marketing is used for the most profit Horizontal integration - uses subsidiaries to cross promote Joint venture - companies working together on products that benefits both, conglomerate, cross media ownership  Identify and explain how one media organisation you have studied uses cross media promotion to divertissement their product (2 marks) Disney uses their subsidiaries to promote themselves over different types of media - cross media promotion Identify two advantages of vertical integration (2 marks) All the profits from the products will go to the same company. It wont cost as much as they wont have to pay any subsidiaries to promote their product