Unit 1

 In the Disney film Beauty and the Beast many different theories are portrayed to make up the film. An example of this would be binary opposition, Levi Strauss, this theory is clearly shown through the characters the Beast and Gaston, which is shown through the element mise-en-scene (costume). Stereotypically, the costume of Gaston is shown to be a hero and a prince figure towards Belle. However, the Beast is shown to be a villain in the costume as he looked as if he was part of of the wolves attacking Belle. This clearly shows binary opposition as the character who looks like a villain is actually the one who saves Belle.  Another theory in the film is Bathes theory of CODES. In the clip of the film when the Beast picks up the rose, the editors use different techniques such as shot reverse shot to show the enigma code, to tease the audience in guessing what the rose means to the beast. The camera work, close up, identifies that the Beast knows something will happen if all the...

Mise-en-scene 1. Props (handcuffs) - shows the audience who is being arrested  2. Colour of MARVEL logo, red, to show something bad is going to happen            3. Dark makeup to show they are the villain  4. Camerawork 1. Closeup of Star Lord - shows emotion  2. Long shot of characters - showing who the main characters of the film are 3. Low angle of Star Lord - to show powerfulness 4. over the shoulder shot - shows the conversation between the two characters Editing 1. Cross cutting - shows different locations  2. 3. 4. Sound:  1. MARVEL theme song - to make the audience recognise the film. 2. Dialogue between the characters  3. 4. 

theories  regulatory bodies Mise-en-scene 1. costume 2. blocking 3. props 4. setting 5. lighting - highly/lowkey Camera work: 1. extreme close up 2. long shot 3. wide shot 4. close up 5. panning 6. tilt 7. high/low/dutch 8. tracking  Editing: 1. flashforward 2. flashback 3. montage 4. cross cutting 5. graphic match 6. eyeliner match 7. shot reverse shot Sound:  1. pitch 2. background music 3. theme track 4. incidental music 5. dialogue 6. sound effect

Adorno and Horkheimer - hypodermic syringe - showing that the media has negative impact Gross and Gerbner - cultivation theory - repetitively violent images becomes normalised in the media Stanley Cohen - moral panic - media products are regarding threatening to certain groups (Pokemon go) mcquail - uses and gratification theory Stuart hall - encoding / decoding different readings based on upbringing  Henry jenkins - fandom - interact with the media

Genre theory: repetition and difference (Steve Neale) genetic pleasure (Rick Altman) genres change change as society and culture develops (David Buckingham) genres are exploited for profit (Jason Mittell) Narrative theory: Binary opposition (Claude-levi Strauss) Cause and effect (pam cook) Conventional structure (Tzventan todorov) enigma actioncode (Roland Barthes) character roles (props)  Representation theory:  male gaze (Laura mulvey) working class as society problem ( David Newman) racial representation (manual alvarado) preferred meaning (Stuart hall)