Unit 1

  To improve my work, i will make sure that i use media terminology throughout my work. 

 Call of Duty https://www.theguardian.com/commentisfree/2010/nov/09/call-of-duty-black-ops Social media  https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns Peaky blinders https://www.dailymail.co.uk/news/article-6898063/BBCs-hit-drama-Peaky-Blinders-glorifies-violence-promotes-toxic-masculinity.html

Livingstone and Lund (2011) Livingstone and Lunt think the needs of a citizen (moral and ethical) are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression.  Key terms: Citizen - a subject of democratic society that has the responsibility to uphold social norms, they also have the right to protect from harm. Consumer - a person that interacts with media products and buys/ purchases media products. Command and Control - The idea those in power such as the government or the watchdog organisation dictating what the public can access, the government control what happens and when. Globalisation - the way in which industry has expanded on a global scale. Public sphere - in where the public can have a place for debate and conversation  Technological convergence - the coming together of digital technologies to provide public services.

 Could create fake news Invasion of privacy  Images can be taken out of context Can potentially cause conflict  ASA advertising standards authority They are there for people to complain to and used to know what to publish  and what to publish and what is shown on television. BFFC British board of film classification  Films and what’s allowed Ofcom office of communications Regulate television content and radio broadcasts (anything broadcasted) IPSO independent press standards organisation Reform press regulations PEGI pan european game information   Self regulation - personally we think about what we are posting or writing and if it will affect anyone.

‘The media effects debate is an outward concept’. Discuss the statement in relation to a media product you have studied. Use examples to support your answer. (20 marks)   The active audience theory is where the audience engages, interprets and responds to different types of media in different ways and ha the opportunity to challenge the ideas shown in a media product. However, a passive audience is more likely to accept the messages in a media product without challenging what the media is trying to say and the audience is more likely to accept the message in the product. I will be talking about different type of media such as games, social media and tv shows; and discussing if they have. Positive or negative impact on the people using the different types of media. For example an active audience theory which was found by Stuart Hall, 1980, was the encoding/decoding theory. This is where the audiences have different different readings based on their upbringings, culture, political st...

 Capital - anything that provides us with wealth or worth Subculture  culture within a culture 

COD -  https://www.buzzfeednews.com/article/salvadorhernandez/gamer-sentenced-swatting-prank This article is about a 19 year old man who got sentenced for prison as he Made hoax call, due to loosing a bet on the game, to the police which cause the death of an innocent man. This shows an audience that the game has a negative impact to anyone who plays the game and any who involve themselves with people who play the game Moral panic - something gets blamed by the press for calling a social disturbances. 

Hypodermic syringe (passive audience) - mass audience believe everything they see and hear  (adorno + Horkheimer, 1947) Hidden persuaders - how advertising controls people (Vance Packard, 1957) Cultivation theory - Gross and Gerber (1976) Active audience theory Escapism - YouTube  Building relationships - Snapchat Surveillance - ITV News Building personal identity - Instagram  Ideology - values and beliefs