Unit 1

 Sky One:  types of channels on sky one: entertain, educational - comedy, family cartoons (simpsons, modern family, motorway patrol. target audience A,B,C1 - adults BBC 2 and Channel 4: types of channels:  

PAMCo - print/ magazine readership RAJAR - radio listenership figures BARB - TV viewing figure Audience data  Gender Age A,B,C1,C2,D,E Social grade  Geodemographics Ethnicity Psychographics Sexuality 

Conglomerate - large organization that own subsidiaries e.g Disney. Subsidiary - companies which are owned by a conglomerate company. An independent company which isn't owned by a conglomerate company. E.g Warp films produced four lions. Independent companies work with larger companies or more established companies to get their product distribution. An example of this is when hattrick production who made the sitcom demigirls worked as part of a joint venture with channel 4 to get it distribution across tv. When companies work as part of a joint venture it is because it is mutually beneficial for both companies. Synergy is when a company selects the most effective form of marketing to maximize success. e.g. Avengers 

 Media sectors: main areas where the media operates within. - magazines - newspapers - tv - games - film - web based/social media - radio and music Conglomerate - large organization that own subsidiaries e.g Disney.  Independent - is free from conglomerate ownership e.g Warp films.  vertical integration - when a company controls production, distribution, exchange  horizontal integration - when a company can promote across different media subsidiaries synergy - when you choose the most effective method of marketing, using your subsidiaries to maximize success of a brand. comercial company - objective is making profit public service company - funded by public money e.g tv license fee (BBC) Hypodermic syringe - mass audience believe everything they see and hear  (adorno + Horkheimer, 1947) Hidden persuaders - how advertising controls people (Vance Packard, 1957)