LO1 - Media Industries Glossary
Media sectors: main areas where the media operates within.
- magazines
- newspapers
- tv
- games
- film
- web based/social media
- radio and music
Conglomerate - large organization that own subsidiaries e.g Disney.
Independent - is free from conglomerate ownership e.g Warp films.
vertical integration - when a company controls production, distribution, exchange
horizontal integration - when a company can promote across different media subsidiaries
synergy - when you choose the most effective method of marketing, using your subsidiaries to maximize success of a brand.
comercial company - objective is making profit
public service company - funded by public money e.g tv license fee (BBC)
Hypodermic syringe - mass audience believe everything they see and hear (adorno + Horkheimer, 1947)
Comments
Post a Comment