Unit 1

Ideology - allows the value of the media prodcuts Preferred reading - an audience generally accepts the dominant viewpoint of the story (dominant ideology - values and beliefs)  Negotiated reading - where the ideology of producers message is agreed with in general, although the message is negotiated or picked apart by the audience, and they may disagree with certain aspects Oppositional reading - where the producers messages is understand, but the audience with the  ideological perspective in every respect  FHM1: Preferred meaning - ideal female figure and form. target audience - young heterosexual men 16-25, heterosexual female believe that is the ideal body type. Negotiated reading - this would be people that agree that she has a great body but she would also pick things out like how it is fake or things that are around in the front cover. Oppositional meaning - these reader would disagree as feminist shouldn't be objectified because of their body.  The Sun: Prefer...

Give an example of a media theory that links with negative media effects? Cultivation theory  What is desensitisation? When you see something which is horrifiying multiple times, then you brain will get used to seeing it and then you won't be as scared and horrified about it.  What is moral panic? An instance of public/mass media concern or 'panic' in response to a media product that is regarded as threatening to certain groups or debasing agreed meal standards with society.

 We are able to filter and adapt to content in the media. We use this for our own purposes. What people use the media for: - building personal relationships (Snapchat) - escapism (Youtube) - surveillance (ITV News) - building personal identity (Instagram - Miley Cyrus) 

Halloween 18 - 15 IT 18 - 15 Clock work orange  18/R - 15 Cultivation theory - by repetitive viewing of violent images the audience may become immune towards negative/violent behaviour/ representations as per ideas about desensitisation. For desensitisation - https://www.newsweek.com/nine-horrible-real-life-crimes-were-inspired-movie-or-novel-583828 Against desensitisation - https://www.independent.co.uk/news/uk/moves-to-ban-film-violence-backed-by-survey-1368578.html

Media effects - how a media product have an impact on the audiences behaviour. Regulations - rules enforced by the law across a variety of media platforms to protect audience and manage the rights of media content.    Social media - Instagram, Tik Tok (persuades their audience to do challenges which can lead them to harm) https://www.thesun.co.uk/news/13104217/schoolboy-12-dies-tiktok-suice-challenge/The Dark Knight GTA (violence, prostitution, stealing) -  https://www.theguardian.com/games/2018/aug/16/how-grand-theft-auto-created-a-virtual-underground-clubbing-sceneThis is America music video Skins  The Dark Knight -  dark-knight-movie-r-rated-pg-13-rating

 Technological Convergence - the coming together of different technology into one device. This has allowed media companies to provide multiple servives  Black Box device - a device, such as a smart phone, that allows the audience to access a range of services.  How The Grinch stole Christmas  This film can be accessed on TV, computer, mobile phone, laptops  You can watch the film on Netflix, Youtube, DVD, 

 Commercial means making or intending to make a profit  PSB stands for public service broadcasting The PSB remit is where the public has to pay to watch a certain TV channel, they have to make products which entertains, inform and educate to range to a larger audience. e.g. BBC Below the line advertising - where a company advertises there products through someone who takes part in that media e.g. Emma Watson would of said on her social media about staring in the latest Beauty and the Beast  Above the line - advertising a product to a wider audience e.g. on a billboard

changing the amount of light into the image.  

 

 38-40% = pass 58-60% = merit 78-80% = distinction  90% = distinction star Demographic data is data about the target audience such as their age, ethnicity, gender, sexuality, social class.  The Daily Express is more popular with people over 35 because the content isn't celebrity orientated. The Daily Express has a higher social grade of A-C1 as it is more educating for an audience. The Daily Telegraph has a higher A,B,C1 readership than The Guardian.  Readership - readers of a print product Circulation - number of sold copies More people are accessing newspapers through their mobile phones, as they are more portable. The Guardian's audience may access the newspaper through their mobile phones as it has live updates, a younger audience and cheaper to use. Niche - specialist/ smaller audience  Mainstream audiences are wide and larger Warp films worked with Film Four as part of a joint venture to produce this is England. This made the product successful as Film Fou...