Disney, Sony, BBC Warp films, Sumo digital, Hatric films Synergy - most efficient methods of marketing to maximise to success of a product through cross promotion. This is normally achieved by horizontal integration vertical integration - when a company controls production, distribution, exchange horizontal integration - when a company can promote across different media subsidiaries A joint venture is two companies come together to create a product and is beneficial to both parties E.g. warp films and channel 4, This is England 3 stages of production - Preproduction, production, postproduction Above the line - billboards, bus wrapping, tv adverts Below the line - social media, direct email, leaflets Social media - review, twitter shoutouts, links on facebook, influencers on instagram Elements of mise-en-scene - setting, costume, lighting, location, colour Camera shots - close up, mid-shot, Long shot, extreme close up Editing techniques - Montage, insert shot, cro...