Starter Tuesday 2nd February - LO4 and LO5 recap - RAJAR

Q1, Q2, Q3, Q4 - that means the first quarter of the year - data analysis by companies/ research organisation. 

Over the years the amount of adults which listen to Live Radio increases from 8% to 28% between 2011 - 2020. I believe the reason for this is because more modern technology has become accessible to everyone therefore the radio will be accessible on more devices instead of just the radio in the car etc. 

The highest percentage, 37%, of adults listening to Live Radio is 15-24 year olds. This was in 2016. 

Adults over 25 always fall lover than 15-24 year olds. In every year of the graph the over 25s always fall 2% below the 15-24 year olds. The reason for this will be because the younger generation tend to use the more modern technology, such as mobiles, to access things such as radio shows, whenever they want to. However, the older groups may only listen to the radio whilst driving in their car, as they might not know how to access the Live Radio from home.