Masterclass - quick fire revision

 Disney, Sony, BBC

Warp films, Sumo digital, Hatric films

Synergy - most efficient methods of marketing to maximise to success of a product through cross promotion. This is normally achieved by horizontal integration 

vertical integration - when a company controls production, distribution, exchange 

horizontal integration - when a company can promote across different media subsidiaries

A joint venture is two companies come together to create a product and is beneficial to both parties E.g. warp films and channel 4, This is England

3 stages of production - Preproduction, production, postproduction 

Above the line - billboards, bus wrapping, tv adverts

Below the line - social media, direct email, leaflets

Social media - review, twitter shoutouts, links on facebook, influencers on instagram

Elements of mise-en-scene - setting, costume, lighting, location, colour

Camera shots - close up, mid-shot, Long shot, extreme close up

Editing techniques - Montage, insert shot, cross cutting, flashback, flash forward. Continuity and non continuity, juxtaposition, shot reverse shot

Sound editing - Pitch, tone, ambient sound

Genre theory:

Steve Neale - repetition and difference

Rick Altman - genetic pleasures

Jason mittell - industry uses genre commercially 

David Buckingham - genres re in a constant process of negotiation and change

Narrative theory:

Pam cook - cause and effect

Claude-Levi Strauss - binary opposition 

Tzvetan todorvo - conventional structures 

Roland Barthes - narrative codes

Representation theory: 

Laura mulvy - male gaze

Manuel Alvarado - racial representation 

Stuart hall - preferred meaning

David Newman - working class as society’s problem

Passive audicne theory:

Hypodermic syringe - aldorno and Horkheimer 

Cultivation theory - Gross and Gerbner

Moral panic - Stanley cohen 

Active audience theory:

Uses and gratification (escapism etc) - Denis mcquail

Encoding decoding model - Stuart hall

Fandom - Henry Jenkins

End of traditional audience - clay shirky