Mark breakdown

 38-40% = pass

58-60% = merit

78-80% = distinction 

90% = distinction star

Demographic data is data about the target audience such as their age, ethnicity, gender, sexuality, social class. 

The Daily Express is more popular with people over 35 because the content isn't celebrity orientated.

The Daily Express has a higher social grade of A-C1 as it is more educating for an audience.

The Daily Telegraph has a higher A,B,C1 readership than The Guardian. 

Readership - readers of a print product

Circulation - number of sold copies

More people are accessing newspapers through their mobile phones, as they are more portable.

The Guardian's audience may access the newspaper through their mobile phones as it has live updates, a younger audience and cheaper to use.

Niche - specialist/ smaller audience 

Mainstream audiences are wide and larger

Warp films worked with Film Four as part of a joint venture to produce this is England. This made the product successful as Film Four and Channel 4 could reach the youth target audience through their established marketing channels online via All 4 and the Film Four channel.

below the line - personalized 

above the line - everyone can see it

Twitter marketing of franchise films such as Deadpool with production updates.

Celebrity endorsements 

PAMCO

RAJAR

quantitive data:

easy to compile

not time consuming