Starter - Tuesday 5th January

Hypodermic syringe (passive audience) - mass audience believe everything they see and hear  (adorno + Horkheimer, 1947)

Hidden persuaders - how advertising controls people (Vance Packard, 1957)

Cultivation theory - Gross and Gerber (1976)

Active audience theory

Escapism - YouTube 

Building relationships - Snapchat

Surveillance - ITV News

Building personal identity - Instagram 

Ideology - values and beliefs