Question 9/10 revison

Adorno and Horkheimer - hypodermic syringe - showing that the media has negative impact

Gross and Gerbner - cultivation theory - repetitively violent images becomes normalised in the media

Stanley Cohen - moral panic - media products are regarding threatening to certain groups (Pokemon go)

mcquail - uses and gratification theory

Stuart hall - encoding / decoding different readings based on upbringing 

Henry jenkins - fandom - interact with the media