Mini questions unit 1 feedback

Identify 4 media industry terms associated with cross media production (4 marks)

Synergy - making sure the best method of marketing is used for the most profit

Horizontal integration - uses subsidiaries to cross promote

Joint venture - companies working together on products that benefits both, conglomerate, cross media ownership 

Identify and explain how one media organisation you have studied uses cross media promotion to divertissement their product (2 marks)

Disney uses their subsidiaries to promote themselves over different types of media - cross media promotion

Identify two advantages of vertical integration (2 marks)

All the profits from the products will go to the same company.

It wont cost as much as they wont have to pay any subsidiaries to promote their product