Starter - 19/03/2021

Conglomerate company - company which owns subsidiaries.

Subsidiary - a company which is controlled by a conglomerate.

Independent - is free from conglomerate ownership e.g Warp films. 

A product which has been created by a independent company, Warp films, This is England.

Synergy - when you choose the most effective method of marketing, using your subsidiaries to maximise success of a brand.