Exam question practise

1a) A,B,C1 is the middle to upper class social grade, by pamco, who earn a higher level of income.

1b) Nuts magazine is a men populated magazine meaning the majority of men view the magazine, this is because the content on the magazine is glamorous women in revealing clothes. This is because the stereotypical male likes seeing women bodies in provocative clothing.

take a break magazine is a magazine that has more of a female viewing the content is for a lower social grade. This means that the content in the magazine could have adverts that appeal to types of people, this can be adverts from clothing at primary, George etc. This is because the clothing and products at these shops are cheap and accessible to the lower social grade. 

2ai) BARB - BroadcastersAudience Research Board

2aii) BARB gives information on the UK's TV audience measurements accurately, classifies viewers on a particular programme.

2b) The most popular genre of programme on BBC 1 is opera.

2c) This is used so they can advertise for the time in which there is the most viewers.

BBC is a public service broadcaster, they are funded by the TV license fee, not for profit company. Commercial, conglomerate.

3) BBC 1's audience is aimed at middle aged women, this is because there are mainly soap operas broadcasted and they are educational

Channel 4s audience is aimed at younger men mainly, as MARVEL AGENTS OF S.H.I.E.L.D which has a male dominated audience. However, some females would also watch channel 4 because there are programmes such as Benefit street which features gossip. 

4a) Public Service Ownership means that all content is in the benefit of the audience and the BBC is an example of public service broadcaster, these are funded by the public. Educate, inform, entertain. 

4b) A conglomerate company has subsidiaries and can vertical integrated and horizontal integrated unlike an independent company that does not have these factors so cannot cross media promote,

5a) Disney, Amazon, Alphabet, Sony, Microsoft.

5aii) Disney uses synergy, this is where a company uses other companies to maximise the success of a product. For example they do this through advertising movies such as Black Widow through merchandise, adverts on their subsidiaries (Disney+) and also through website marketing.


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