LO3 macro meaning

Genre: conventions and how genres are used by media institutions

Narrative: how stories are structured

Representations: mediation (re-presentation) of age, sexuality, gender, class, ethnicity, regional identify and understanding of stereotypes 

Genre theory:

Steve Neale - Repetition and difference

Rick Altman - Generic Pleasures 

- emotional pleasure

- intellectual pleasure 

- visceral pleasure

Jason Mattel - Industry uses genre commercially

David Buckingham- genres are in a constant process of negotiation and change.

Narrative theory: 

Claude-Levi Strauss - binary opposition

Pam Cook - cause and effect

Tzventan todorov - conventional structure 

1. The narrative starts with a equilibrium 

2. An action or character disrupts the equilibrium 

3. A quest to restore the equilibrium begins

4. The narrative continues 

5. Resolution occurs and equilibrium is restored. 

Roland Barthes - narrative codes

Representation theory:

Laura mullet - male gaze

Manuel Alvarado - racial representations

- exotic/ the other 

- pitied

- humorous

- dangerous 

Stuart hall (preferred meaning)

David Newman - working class as society’s problem